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A motivated man ready for a run

Is Motivation Alone Enough to Reach Your Fitness Goals?

Most people that we have known start their fitness journey due to a burst of motivation fired up by a new year resolution or watching/reading about a transformation or idolising their favourite celebrities or just because they are unhappy the way they currently look. This is followed by ambitious goal setting which are tied to desired outcome/outcomes.
But unfortunately, often these journeys are often short lived. Have you wondered why?